American Design Newport Beach

Watch Watch


Being in the moment

About Tsovet


We’re passionate about designing and building watches.

It is something we’ve been doing for a long time. Born and raised in California, we’ve lived in the geographical epicenter of the aerospace and boarding industries. We are influenced by the design details of aerospace engineers of yesteryear.

Although these two industries never melded or were directly connected, they helped developed materials that inspired early boarding enthusiast’s tools that helped revolutionize a global boarding sub-culture. Their connection and contribution inspired us to explore innovative ways to engineer and develop better watches.

We’re obsessed by the details, so we started making watches that make a lasting impression.

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+1 949 200 7649